Learn about the essential requirements, obligations, responsibilities, and skills that are helpful in a product specialist’s job description.
Product specialists are the catalysts behind a successful product launch. They help companies identify opportunities for product growth and how to increase revenue. They also offer solutions to assist companies in handling their product marketing and sales efforts, making them more efficient and relevant to the target audience.
Looking to hire a product specialist? ZipRecruiter is our top recommendation for hiring. For additional options, explore our list of the top job posting sites.
Product Specialist Job Description Template
Are you knowledgeable about our company’s products and work well on a team? If so, we’re looking for you! Our company is searching for the perfect product specialist to join our team to ensure our products are designed, developed, and launched successfully. As a product specialist with us, you’ll research trends and conduct market research to offer recommendations for better profitability and growth. Ideal candidates have industry experience, a knack for understanding our target audience, and the ability to work well with others.
Product Specialist Responsibilities
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Research industry trends and perform market research to identify customer needs
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Manage the development and launch of new products per results from market research
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Evaluate current product strategies to ensure they are meeting a company’s goals and expectations
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Collaborate with the development team to create products based on industry trends
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Provide product training to internal staff and potential customers or buyers
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Offer relevant suggestions for marketing strategies
Product Specialist Requirements
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A minimum of a bachelor’s degree in marketing, administration, business, or related field
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Experience working with or leading teams in product management
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An understanding of product development, sales, and relevant industry facts
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Project management, communication, and problem-solving skills
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Ability to connect well with others
Product Specialist Duties And Responsibilities
Offer relevant suggestions for marketing strategies
As a product specialist, offering relevant suggestions for marketing strategies that align with product development goals is important. These suggestions should be based on market research and product specifications. Knowing basic marketing principles helps tremendously with this responsibility.
Research industry trends and perform market research to identify customer needs
Identifying customer needs involves more than defining a company’s target audience. Product specialists research industry trends and perform market research to determine what customers are looking for. This helps companies stay relevant and competitive, especially if specialists can stay ahead of current demand.
Manage the development and launch of new products per results from market research
Product specialists oversee the entire product development life cycle, from ideation to launch, according to their market research. Whether it’s the launch of a new product or the return of an older one, this job responsibility involves project management tasks to help develop timelines and budgets and hire necessary team members.
Collaborate with the development team to create products based on industry trends
Each team involved must collaborate to ensure success when a product is in the development stage. Product specialists work with the development team to create products that customers desire — not just following a fad. While trends are important, product specialists know how to inform the developers of factors that will generate long-lasting success for a company. This requires them to be able to explain their ideas clearly and concisely.
Provide product training to internal staff and potential customers or buyers
Providing product training to staff and potential customers helps them understand the product’s features and benefits, whether to make a profit themselves or to see how the product could be helpful in their daily life. This requires product specialists to have strong presentation and communication skills.
Product Specialist Salary And Job Outlook
Median National Salary: $56,428
Education Required: Bachelor’s degree in marketing, business, or a relevant field
Number of Jobs: 99,800 new jobs per year
Job Growth 2020 – 2030: 19%
The Bottom Line
Are you ready to start your career as a product specialist today? Check our list of the best free job posting sites to see where employers are looking for candidates. If you want to add a product specialist to your team, post your product specialist job description on ZipRecruiter!
