“What a lot of people don’t realize is that 95 percent of the job search is marketing” - Marty Gilbert
Marty Gilbert is the Founder and CEO of NSENG, which stands for North Shore Executive Networking Group (Chicago based). Over the past 10 years, Marty has helped over 1,700 people find jobs as of this writing, by encouraging job seekers to think outside of the box when it comes to the application process. Prior to NSENG, Marty led a successful career in B2B technology with Motorola, STATS Inc, and Dentsu Inc. His award-winning writing has been published in:
- Time
- Newsweek
- Business Week
- Fortune Magazine
In the interview, Marty says “you don’t decide to buy something from a TV commercial after seeing it once, but maybe after the 10th time.” It is this mindset that Marty will instill in you as you embark on your own job search. How to successfully allocate your time, navigate LinkedIn, penetrate companies, and the notion of applying even when there is no job posting are all discussed. In addition to introducing innovative job search strategy, Marty is inspiring in his own right, and will without a doubt give you confidence as you move toward your own job.
SHOW NOTES
- A little about Marty and Northshore [00:45]
- The benefits of being part of a networking group [2:53]
- Best time management practices during a job search [4:31]
- Getting LinkedIn connections
- Why insurance salesmen are so effective [7:00]
- Marty on Zoom [7:46]
- Saying what you’ve accomplished [9:40]
- Phone screenings
- External recruiters
- What to preface a company phone call with and what to say [18:12]
- Experimentation and willingness to fail [23:40]
- (e.g. finding the right email address)
- Overcoming a rejection from ATS [26:32]
- Gaining a subconscious bias [33:05]
- “Oftentimes the best candidate does not get hired” [35:55]
- Marty on cover letters [39:00]
- Highlighting achievements
- Out of context… “what have you got to lose?” [44:39]
- Going after jobs that aren’t advertised
