LinkedIn is the world’s largest professional social network, boasting over 930 million members in 200 countries around the world. So, if you’re hoping to hire for positions at your company, there’s a good chance that the talent you’re targeting is on LinkedIn if you can connect with them. But how much does it cost to post a job on LinkedIn–and does it cost extra to make sure your job ad gets in front of the right candidate?
Depending on your needs, you may be able to post your job listing on LinkedIn for free. There are also paid options that let you set a budget and get top placement in job recommendations, as well as instant mobile alerts to the best candidates. Here’s what you need to know.
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This article will focus on LinkedIn pricing, however, if you are looking for other options, we would recommend ZipRecruiter. ZipRecruiter offers free job searching for job seekers and a free trial for job seekers.
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How Much Does It Cost To Post A Job On LinkedIn?
LinkedIn offers two options for employers who want to post jobs on the site: free or promoted.
Free Job Posts On LinkedIn
As the name would suggest, the free LinkedIn job post option comes with no charge–but a few limitations. Employers who opt for free job posts can only post one job at a time. If you select this option, your listing will be visible only to your connections.
However, even with a free job post, your listing will appear in search results for job seekers who are looking for jobs that fit your open role. You will also have access to applicant management tools that allow you to filter candidates and manage them.
Promoted Job Posts On LinkedIn
LinkedIn says that promoted job posts get three times as many qualified applicants as free job posts. Choosing the paid option allows your job post to:
- Appear at the top of search results for related job searches
- Get top placement in job recommendations for qualified candidates who are browsing jobs based on “Similar Jobs and “Based on Your Profile”
- Appear in instant mobile alerts to candidates
You’ll also receive smart alerts when a candidate who matches your specifications applies to your open job.
LinkedIn’s pricing works on a pay-per-click model. You can set a daily or total budget for each job you pay to promote. You won’t be charged for viewing your own post, for multiple views from the same candidate, for views by LinkedIn employees, or for clicks from users who aren’t signed into LinkedIn.
LinkedIn makes recommendations for the budget of each promoted post based on the job title and the job market in your area, but you set the final budget. Charges accrue daily and are due 30 days from the date of the job posting, within 48 hours of closing your job, or immediately if your balance across all jobs reaches $500.
About how much does each promoted job posting cost? It depends on your budget. For example, if you set a total budget of $400, your job post will cost up to $400. It may not reach that cap, but if it does, your listing will pause automatically until you add to the budget or close out the job.
On the other hand, if you choose a $15 per day budget and run your job post for 30 days, your total cost will be up to $450. Again, it might be less if the post doesn’t reach its budget.
Note that the jobs don’t automatically pause or close unless they reach the budget. Your job post will remain open and continue to spend until you choose to close it.
Want to learn more about LinkedIn for employers and job seekers? Check out our LinkedIn review.
What Are Other Costs Associated With LinkedIn?
Need more than just job posts? LinkedIn offers different products for employers, recruiters, and human resource professionals. A few options:
Jobs + Recruiter Lite
Hire fewer than five people per year but need more help sourcing candidates? LinkedIn offers a Recruiter Lite package that includes all the functionality of LinkedIn Jobs plus additional search and reporting features. LinkedIn Jobs + Recruiter Lite includes:
- 30 InMail messages per month
- Basic InMail reporting features
- 20+ candidate search filters
- Recommended candidates based on your activity and criteria
Recruiter Lite costs $170 per month or $1,680 per year. LinkedIn says that it’s a good fit for companies that have a single-person HR department, hire fewer than five people per year, and aren’t getting enough qualified candidates via LinkedIn Jobs as a standalone product.
LinkedIn Recruiter
If you’re a large employer or staffing up quickly and need to run multiple jobs, LinkedIn Recruiter is worth a look. In addition to allowing to post unlimited job listings, LinkedIn Recruiter provides:
- Advanced search filters
- Access to LinkedIn’s full network
- Ability to prioritize responsive candidates
- 100+ InMail messages per month
- Additional reporting and analytics
- Integration with over 32 applicant tracking systems
To learn more about pricing, you’ll need to contact LinkedIn’s sales team.
LinkedIn Pages
Looking for an opportunity to build your brand and connect organically with applicants? LinkedIn Pages allows you to create an extension of your company’s online presence hosted on the service. Get access to follower demographics, monitor page activity, and add a lead gen form to convert visitors into leads.
LinkedIn Work With Us Ads
According to LinkedIn, 90% of its users are open to new opportunities. LinkedIn Work With Us Ads allow you to advertise directly on the pages they’re already clicking–your employees’ profiles. LinkedIn says that these ads get more engagement than typical recruiting ads because they’re targeted to users who are already viewing staff profiles. Work With Us Ads is available as a standalone product or in combination with other business solutions. Contact the LinkedIn sales team for more information.
Frequently Asked Questions
Does it cost money to post jobs on LinkedIn?
Employers can post a single job for free on LinkedIn. They can also pay to promote a job listing to users or set a daily or total budget for multiple listings plus promotion. Promoted jobs are featured at the top of search results, in instant mobile notifications, and in emails to recommended candidates.
Can I post more than one free job posting on LinkedIn?
Employers can have only one free job posting open on LinkedIn at a time. However, if they fill that job, they can opt to replace it with another open position.
How does LinkedIn bill for job postings?
LinkedIn charges employers based on a pay-per-click model. Users can set a daily or total budget, e.g., $10 per day for 30 days or $300 total. LinkedIn will charge the payment method on file after 30 days, within 24 hours if the account balance reaches $500, or within 24 hours of all jobs being closed.
The Bottom Line
If you’re thinking about posting job ads on LinkedIn, you have a lot of options. You can choose a free job post to hire for a single position or to test the waters for a bigger recruiting commitment. You can set a budget for your job ad and promote multiple ads at once. You can opt for a premium product like LinkedIn Recruiter and get advanced analytics and communication features. Or you can choose Work With Us ads and target users who are engaging with your employees’ profiles.
Small and medium-sized businesses and those with limited recruiting needs will probably want to try the free options. Organizations that need to recruit for multiple roles may opt to set a budget for job posts or try LinkedIn Recruiter. It all depends on your company’s staffing requirements, recruiting strategy–and budget.
If LinkedIn isn’t living up to your needs, ZipRecruiter can help. If you are ready to add to your team, consider listing your job opening on ZipRecruiter! We also rounded up the best free job posting sites to help you out as well.
