Communications Manager Job Description

Learn about the essential requirements, obligations, responsibilities, and skills that are helpful in a communications manager’s job description.

A communications manager oversees an organization's internal and external communications. They are crucial in crafting effective messaging to various stakeholders, including employees, customers, media, and the public. Their responsibilities typically include managing public relations, marketing communications, and more to maintain a positive brand image for a company.

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Communications Manager Job Description Template

Are you a skilled communicator passionate about crafting compelling messages for businesses? If so, we have an exciting opportunity for you to join our team as a communications manager! We're seeking an experienced communications manager to oversee our internal and external communications efforts. As a communications manager, you're vital to shaping our brand image and creating effective communication strategies to support our organizational goals. Our ideal candidate has a degree in marketing or communications, is used to working on large teams, and is a self-starter.

Communications Manager Responsibilities

• Develop communication strategies that align with organizational objectives

• Create content, including press releases, website content, social media posts, and newsletters

• Ensure branding consistency across all communication platforms

• Build relationships with media outlets, industry influencers, and stakeholders

• Identify and manage potential communication issues and crises

• Coordinate and oversee the production of all marketing materials, including brochures, presentations, and promotional videos

• Collaborate with internal teams to gather information and generate ideas

Communications Manager Requirements 

• Bachelor's degree in communications, journalism, or a related field

• Experience in a communications-related role, 3+ years of experience is preferred

• Excellent written communication skills

• Strong knowledge of communication channels, including traditional media, digital platforms, and social media

• Experience in managing media relations

• Exceptional organizational and project management skills,

• Proficiency in using communication and design software like Adobe Creative Suite and Microsoft Office

Communications Manager Duties And Responsibilities

Create content including, website content, social media posts, press releases, and newsletters

Communications managers are responsible for creating content such as website copy, social media posts, press releases, newsletters, and email marketing. Communications managers should be comfortable with versatility. What they create is important for engaging with the target audience, promoting brand awareness, and conveying key messages. A communications manager should possess excellent writing and storytelling skills.

Collaborate with internal teams to gather information and generate ideas 

Collaboration is key for a communications manager. They must work together with internal teams to gather information and generate ideas for new content and how to improve current communications efforts. This means they need to have strong interpersonal and collaboration skills, the ability to maintain and sustain relationships with coworkers, and good research skills.

Identify and manage potential communication issues and crises

Communications managers must also identify potential communication issues and crises to protect a company’s reputation. Problem-solving is essential to this responsibility, along with being able to think and react quickly to emergencies. People in this role should have experience in crisis communications and be able to remain calm under pressure.

Develop communication strategies that align with organizational objectives

To stay aligned with organizational objectives, communications managers must carefully develop communication strategies that reflect a company’s goals, mission, and objectives. Maintaining consistent messaging is important for this responsibility, along with possessing strategic thinking and analytical skills. They should also be able to measure the effectiveness of these strategies.

There are many high-paying jobs in communications. Check out our guide to the best careers in communications.

Build relationships with media outlets, industry influencers, and stakeholders 

A company’s reputation partially depends on how it presents itself. When communications managers build relationships with media outlets, industry influencers, and stakeholders, they secure a positive reputation for the company and establish credibility. To do this, they should be skilled in managing media inquiries, have strong networking skills, and have excellent communication abilities.

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Communications Manager Salary And Job Outlook

Median National Salary: $82,680

Education Required: Bachelor’s degree in communications, journalism, or related field

Number of Jobs: 115,800 new jobs each year between 2021-2031

Job Growth 2020 – 2030: 6%

The Bottom Line

If you’re interested in applying for jobs as a communications manager, check our list of the best free job posting sites to help start your search. If you want to add a communications manager to your team, post your job description on ZipRecruiter!