If you’re looking for a new job, where’s the first place you tend to look? Job sites, Google, company websites? If LinkedIn isn’t currently on your list, it should be one that you consider. It’s a great way to proactively reach out to businesses to find roles. Plus, a business or recruiter may even approach you directly with a job opportunity that suits the skills and experiences listed in your profile.
LinkedIn is a professional social networking service with more than 433 million users. Not only that, but many HR managers and recruiters already use the site to actively search for potential candidates and to promote their job offerings. In fact, research reveals that around 6.5 million jobs are currently listed on LinkedIn.
If you’re interested in using LinkedIn for your job search, carry on reading for our top tips:
1. Update your LinkedIn profile
Before applying for jobs online, make sure your LinkedIn profile stands out. You don’t want to work hard trying to attract employers only to find that they instantly dismiss you because your LinkedIn profile doesn’t have the information they need or is out-of-date. For some tips to help you get started, take a look at this interactive guide here.
2. Get recommendations and endorsements
If a customer or colleague has been satisfied with your work in the past, ask them whether they would be happy to leave you a recommendation or endorse your skills via LinkedIn. To an employer, this can show your knowledge and experience, whilst demonstrating your trustworthiness.
3. Display your expertise
With over 433 million users on LinkedIn, it can be difficult to get noticed. A good way to be heard above the noise is to regularly share updates on your profile. These can also help to display your expertise in a certain field. Not only that but you could also use LinkedIn Pulse to share more detailed and informative articles, similar to a blog post, on a relevant topic.
4. Search for jobs Use LinkedIn’s advanced job search to look for vacancies that match specific keywords, locations, companies, experience level and more. If there’s a particular company you’re interested in, you could also follow their LinkedIn Company Page and look out for any job vacancies that they promote in the future.
5. Outreach to your existing connections
We’re sure you’ve heard of the old phrase “It’s who you know, not what you know”? Well sometimes that can be true… Now’s the time to use your LinkedIn connections to your advantage. Search through your connections to see if there is anyone that could help you with your job search. You never know, a previous colleague may have changed jobs and could now work at the company you’re applying for. They may have relevant connections they can introduce you to, job vacancies they’ve heard or, or may even know hiring managers they can put you in touch with (and give you a glowing review).
6. Connect with new people
Grow your network by using LinkedIn’s advanced search. Find and connect with people such as hiring managers or people within a particular business. If you meet anyone offline too, don’t forget to connect with them on LinkedIn afterwards. You never know when their advice or contacts may be of use!
7. Join relevant groups
A great way to communicate with like-minded people within a particular industry is through joining LinkedIn groups, with thousands to choose from. Start talking with people, ask questions, engage back to any interactions and grow your contact list. You may even find job vacancies being shared via the discussion boards.
8. Go premium
If you want to take your job search one step further, you may want to consider upgrading to LinkedIn Premium. Although this comes at a cost, you can benefit from a range of additional features. For example, your profile will become more prominent in search results, your job application will move to the top of a hiring manager’s list on LinkedIn, you can access the full list of people who have been looking at your profile, get InMail credits so you can contact anyone on LinkedIn, plus much more!
(Source: LinkedIn Premium)
9. Think outside the box
Back in 2010, Ian Greenleigh decided to run Facebook advertising, telling employers that he was looking for a job. After all, employers use ads to find job candidates all the time and so why shouldn’t he use ads to catch the attention of employers? It was a success and job offers started flooding in! We’re not suggesting you copy this example, but sometimes it’s important to remember to think outside the box and do something a little bit different to get noticed in a crowd of people.
Do you have any more tips to add to the list? Share your suggestions in the comments box below, or tweet them to @career_cloud.
Elizabeth Harmon is a writer for Open Colleges, one of Australia’s leading online education providers. She is a Social Media Consultant with a number of years’ experience in the field. She has worked with a growing list of clients around the world, helping to build successful social media strategies, create effective content and much more. Follow her on Twitter @Liz_Harmon.