LinkedIn Basics with Bob McIntosh

Bob McIntosh, CPRW, is a career trainer who leads more than 15 job search workshops at an urban career center in Lowell MASS. Job seekers and staff look to him for advice on the job search. In addition, Bob has gained a reputation as a LinkedIn authority in the career community. Connect with Bob on LinkedIn.

On today's episode he'll dish out some basic rules for job seekers using LinkedIn. Some of the topics we will discuss are below.

  • How do you help your career center clients use LinkedIn?

  • What are you seeing when it comes to your clients creating their profiles? More specifically, how can they create better profiles?

  • As you know, a profile that's not optimized won't be found by recruiters and potential business partners. What advice do you have on optimizing one's profile?

  • What about connecting with LinkedIn members? Are the majority of your clients doing it well? If not, why?

  • How about activity. How important is it, and how often should people be on LinkedIn?

  • What has LinkedIn done well?

  • How has LinkedIn dropped the ball?

  • What is your advice for college students about joining LinkedIn?

Check out more LinkedIn Advice in our archives.