ExactTarget has really embraced Instajob. With culture being our number one differentiator for top tech talent we love the chance to share our passion via images. Social media has become a major component of attracting and starting the conversation with innovative professionals and Instajob’s been integral to that. From showing images of employees dressing up for Halloween to the private Imagine Dragons concert at our user conference, it’s been great to show a sneak peek into what sets ExactTarget apart.
By far the most traction we’ve received came from one of our Strategic Sourcers dressing up as Iron Man and working at her desk. Not only was that shared by our entire Global Recruiting team to their LinkedIn and Twitter networks but we were able to get one of ExactTarget’s leaders in Social Media to retweet to his 34,000 followers. The great part about Instajob is that a great post can go viral and there’s really no limit for how many people you can reach.
In the global war for talent candidates are more and more selective with who they want to work with. Many have been burned by taking a job with a company that was presented differently in the interview than its reality. By showing what the day-to-day looks like from a culture standpoint, candidates have a better feel for what they are walking into.
On a personal note, one of my top Strategic Sourcers was hired via Instajob. Originally from Ohio she was recruited out of college into a recruiting positing with another company. After two years, she didn’t know much about Indianapolis based companies. As luck would have her stylist followed me on Twitter and at an appointment shared my Instajob for hiring Sourcers. A few interviews later I had another hire for my team all due to Instajob!