Employer Branding Tools
For the past few years the importance of employer branding has been gaining steam among HR departments as the job market tightens and talent becomes scarcer. Until now, there have been few 'off the shelf' tools to help companies show off their employer brand.
At CareerCloud we think of "Employer Branding" as a proactive recruiting strategy whereby companies promote and showcase what it's like to work there and, more importantly, why you should work there. And we're starting to build the tools of the trade.
JOB SEEKERS WANT TO KNOW
In our age of transparency, job seekers are constantly searching for clues about working for your company. They are going to Google and typing in your firms name to look at what Google has on you. But did you know you can take steps so that more of your own content shows up?
By publishing content on third party sites like CareerCloud you can begin to influence what candidates see online. So it's in your best interest to guest blog, get quoted or sponsor content like our Job Stories.
Employer branding is also about being visual and showing your your work environment through pictures and video. That's why we built tools like InstaJob which turns any picture of your office into an instant job ad. Hopefully you are already creating this type of content that showcases your employees and culture.
Employer Brand Role Models
Look to companies like Gartner and Sodexo who do it well. By following companies who are good at employer branding their strategies will rub of on your team. Seek out those who do it well.
Finally, think long. Employer branding is a long term strategy that should be happening each day at your firm. Don't go crazy measuring everything its more about affecting the mindset of potential candidates.
Consider hiring CareerCloud to write your company's Job Story. Call (267) 521-2041 or click here.